Advertise With RAM
Retargeting
Retargeting is an extremely resourceful method of digital advertising. Do you ever shop online for a pair of shoes or look into a vacation rental, and the next thing you know, ads for that company seem to follow you around everywhere? That’s exactly what retargeting is. With retargeting, you will have the ability to place your advertisement in front of anyone who has previously engaged with RAM’s website. Due to the nature of RAM’s business, our reachable visitors primarily consist of: restaurants, bars, caterers, food trucks, the dining public, and all of the necessary vendors in between. Simply put, RAM visitors are now your audience for retargeting ads.
How It Works
​Since your audience is already defined, our software will follow those users and deliver your ads as they visit different websites. Design your advertisements to the specs listed on this page. Because retargeting campaigns usually last longer periods of time, we require that your ad be designed in all three sizes. If you’d prefer, we can design your ad for an additional fee. Select the amount of desired views, and RAM will send you updates to track the success of your campaign.
Geofencing
Geofencing is exactly what it sounds like: building a virtual “fence” around a specific location and serving digital ads to everyone who steps inside this area, even briefly. Facebook and Instagram offer this type of advertising. Direct mail is also similar, in that a business will send coupons to everyone within a certain radius (usually 2-3mi). This option is ideal for a grand opening or an event. Geofencing does not require that your audience share any common interests, rather, focuses exclusively on proximity. If you prioritize a viewer’s location, geofencing is the way to go.
How It Works
Determine the location and size of your virtual “fence”. Our software can target an area as small as three city blocks, or as large as 10 miles in diameter. Active web users within the designated area will see your ad as they visit different websites. Design your advertisement to the specs listed on this page. Because geofencing campaigns are usually shorter periods of time, we only require one ad size. If you’d prefer, we can design your ad for an additional fee. Select the duration of time (three-day minimum), and RAM will send you updates to track the success of your campaign.
RAM Website & Newsletter
In addition to our marketing software, RAM also offers static advertisements on our website pages and through our bi-weekly member newsletter. Our website reaches the aforementioned audience, consisting of the foodservice industry and dining public, while our newsletter is distributed twice per month to our current members. You have the option of choosing between RAM website advertising, newsletter advertising, or both. Unlike retargeting or geofencing, your ads will only be listed through RAM’s internal sources. This is our most personal option for advertising.
How It Works
Determine the RAM platform(s) and length of time you would like to advertise with us. Our audience will see your ads when they visit our website and open our newsletter emails. Design your advertisements to the specs listed on this page. Because RAM advertising options are completely flexible, you determine the style and size of your ads. If you’d prefer, we can design your ad for an additional fee. Select the amount of desired views, and RAM will send you updates to track the success of your campaign.
